New Strings Attached
A story about the evolution of philanthropy from Minnesota Monthly:
Young donors also have different priorities from past generations. They’re less inclined to give to arts and culture, religious causes, or umbrella groups such as the United Way. Instead, they lean toward animal welfare, the environment, and civil rights. But according to Jason Franklin, who studies philanthropy at the Johnson Center, this change may or may not be permanent.
“If you begin giving on a large scale early, you’re still exploring who you are, where you’re going to live, and what issues you care about,” he says. “So your giving tends to be more exploration and experimentation. What we don’t know is how we will be more like our parents when we get to our parents’ age, and how we will always be different because of generational experience.”