It was 1996 and the Minnesota winter was just closing in when Christine Fruechte, then a rising star in the advertising world, got a job offer in Honolulu. She jumped at the chance. “When I got there,” Fruechte recalls, “it was 20 below in Minneapolis and 90 degrees in Hawaii. People said, ‘That’s over 100 degrees difference. I can’t even imagine it!’”
Fruechte could imagine it. She even enjoyed it. And just a few years later the lure of the Twin Cities pulled her back.